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DOT Smartwatch.
Background
285 Mio. people worldwide are blind or visually impaired. Existing digital Braille reading devices are bulky and expensive – only 5% of visually impaired people own one. This causes disadvantages in social life, education and employment.
Solution
DOT. The first Braille Smartwatch. It brings new possibilities to millions of visually impaired people. The patented DOT Active Braille Technology reduces size, weight and price by more than ten times.
Benefit
DOT makes communication easy and private, provides fast access to information anywhere, makes navigation more convenient and safe, enables efficient, independent and joyful education, improves work performance and job opportunities, supports leisure and sports activities.
Results
DOT was released in December 2016. 200,000 units have already been sold.
"Dot can be A lifeline FOR BLIND PEOPLE, so they can learn Braille and access everyday information through their fingers, which is the goal of Braille literacy."
- Eric Ju Yoon Kim, Co-Founder & CEO
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Awards
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D&AD 2017
Black, Yellow, Graphite Pencils
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Cannes Lions 2016
2x Gold
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The One Show 2017
1x Gold, 1x Silver
Agency
Serviceplan
Team
Art Director: Kostia Liakhov
Art Director: Azim Abasbek
Art Director: Henning Janzen
Cinematographer: Alexander Alexandrov
Copywriter: Rohan Vitus Fernandes
Creative Innovation Director: Lorenz Langgartner
Creative Innovation Director: Franz Roeppischer
Creative Operations Manager: Diane Schulz
Executive Creative Director: Jae-Seong Joo
Executive Creative Director: Bill Yom
Global Chief Creative Officer: Alexander Schill
Graphic Designer: Jung-Seok Lee
Innovation Director: Per Poulsen
Music Producer: Woo-Kyun Jang
Producer: Guy Citron|
Producer: Lars Ruch
Programmer: Ki Seong
Senior Motion Designer: Dennis Fritz