“We challenged ourselves to develop a brand platform that promotes the benefits of exercise outside of the usual physical benefits."
- Paul Swann, ECD, Thinkerbell
FITNESS FIRST.
Background
2020 was a physically and mentally exhausting year for everyone. Due to the rise of home workouts (or lack of), many doubted if they could bounce back into the gym.
Journey
'We're Equipped for Your Comeback' launched nationwide across TV, online video, OOH, press, digital and social channels along with owned channels. The idea was to welcome members back to Fitness Fitness frame by some charming yet cheeky gym-loving critters.
As seen on BestAds.
Agency
Thinkerbell
Team
Executive Creative Director: Paul Swann
Creative Director: Sesh Moodley
Copywriter: Sam Cable
Art Director: Chris McMullen
Head of Production: Grant Anderson
Senior Producer: Paul Leaning
Head of Strategy: Gerry Cyron
General Manager: Katie Dally
Chief Strategy Officer: Adam Ferrier
Senior Account Director: Lauren Shelley
Senior Account Manager: Sarah Siv
PR: Natalie Duncan
PR: Laura Mitchell